“I strongly believe that TV Shows shouldn’t have a twitter account they can create a hash-tag & communicate with the audience through the Channel’s account” – Heba AlSamt

Today, the impact of social media on media has been to such an extent that even television channels are making their presence. Television channels are using the power of social media to increase the popularity of the shows which is awesome knowing that nowadays people are found multitasking on digital devices while in front of a television and sharing with their friends and live tweeting.

So Why a “hashtag” and not an “account”?

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VOD (Video On Demand) is taking over the world … yes I believe in that.

Video on demand continues to expand around the world every day, which means that  TV content will find a wider audience globally. Nowadays, video is in demand, as never before. The days when if you missed an episode of a TV series you had to borrow a tape from a friend or wait for a repeat of the show is gone. Today we as audience are used to watching what we like, when we like, and we do not have to miss a thing. The audience is in control and this should be considered by all of the broadcasters and TV channels.

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