imageessToday I passed by an article which stated that:

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO.

The world is going digital. If you still didn’t realize this maybe it’s time for you to crawl out from under that rock. Nowadays, how well information is used may determine the success of a service or product.

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Digital/Social Media is different from the Internet ( short form of the technical term internetwork ). To understand how, we must understand the Internet’s evolution over the years.

The internet started as what is now called “Web 1.0”. Remember? This term used to describe the conceptual evolution of the World Wide Web. Technologically, web 1.0 concentrated on presenting, not creating. User-generated content was not available on web 1.0 webpages. The web was an information portal. No more. No less. It lacked scalability, interaction & context.

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