Remember how annoying it was when someone had an instagram handle which is different from their twitter handle. You thought million of times whether to mention them on instagram and not share it on twitter or not to mention them on instagram and share it on twitter.. There’s nothing worse than that!
Digital/Social Media is different from the Internet ( short form of the technical term internetwork ). To understand how, we must understand the Internet’s evolution over the years.
The internet started as what is now called “Web 1.0”. Remember? This term used to describe the conceptual evolution of the World Wide Web. Technologically, web 1.0 concentrated on presenting, not creating. User-generated content was not available on web 1.0 webpages. The web was an information portal. No more. No less. It lacked scalability, interaction & context.