“I strongly believe that TV Shows shouldn’t have a twitter account they can create a hash-tag & communicate with the audience through the Channel’s account” – Heba AlSamt

Today, the impact of social media on media has been to such an extent that even television channels are making their presence. Television channels are using the power of social media to increase the popularity of the shows which is awesome knowing that nowadays people are found multitasking on digital devices while in front of a television and sharing with their friends and live tweeting.

So Why a “hashtag” and not an “account”?

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