About Me

Heba AlSamt is a great talent and power in digital media. She entered this field since it’s very beginning back in 2009, started the first social virtual community called “Emiratweet”, which gained huge success and acceptance in the UAE & GCC community.

DMI headhunted her after noticing her success in this field, and appointed her to initiate the first digital media department in DMI and in Dubai Government. She took that department from scratch, restructured all it’s digital assets, platforms, apps, websites and social media accounts and took them a new level of professionalism, much higher level of followership and engagement with the UAE and GCC target audience, leading to higher success back to DMI.

She also initiated the UAE chapter of the international Social Media Club, and is a member of the MENA chapter. Aside of everything she does, she’s Hootsuite’s MENA Ambassador and also a trainer in Dubai Entrepreneurship Academy and a consultant to a number of Government Entities in UAE.

Tell me “it’s a challenge” or “it can’t be done” and I will jump to show you otherwise.