Yes, managing social media accounts is not a piece of cake, it’s a challenge many companies and individuals finally realized. Luckily, one of the fastest growing careers today is “social media manager” who should be an expert in that field; take charge of social media platforms and manage and maintaining them.
However, not all who claims to be an expert in the field is actually one. This makes many confused about what to look for when hiring a social media manager/expert. Therefore, I decided to share with you some tips about what you need to look for in a social media manager/expert.
- Search Online Profiles
Those seeking a career in social media management should be easily searchable and should have a strong online presence.
- Think Young
Younger generations tend to have stronger knowledge of social media, they grew up with the platforms and they won’t need to learn how to use them because they have been using them personally for years.
- Writing Skills
Remember that Social media management is a writing job.
Determining the amount of hours to manage your social media accounts is highly important
Use Klout to measure a person’s online influence and activity. It will rate them on a scale from 1 to 100. On average a person who uses more than one platform will have a score around 40. Once that score reaches higher than 50 that means the person has extensive experience with social media.
- Seek Someone Who Wears Many Hats
Make sure the person you hire is adaptable. Your social media manager/expert will be handling PR, marketing, customer service, and will be serving as brand ambassador.
- Creative Mindset
Social media is not just cold hard tactics. It means understanding the creative process that provides creative content that engages with your customer and touches their hearts and not just their minds. Don’t underestimate the importance of creative visual content.
- Leadership and communication skills
A social media manager needs to manage! That means they need to be leaders.
In addition to the ab above you should look for someone who maintains his or her own personal networks effectively and remember that those who value social media will always engage with it in their free-time or will make time.