Month: January 2015

When we overrate audience and underrate advocacy!

inUnfortunately, many confuse audience with influence. Having a lot of followers or fans doesn’t give you the power to drive action, it gives you the power to drive awareness. We’ve been hearing the word “social media influencer” a lot till we reached a point where the true meaning faded.  “Social influencers,” as they’re known, are social media users with a strong group of followers. While many social influencers tend to have large followings, what’s more important than the number of followers is how many of them will mention, respond to or share an influencer’s posts.

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